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| What Marketing
Manager Needs |
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| MVI CRM provides marketing manager information, Quickly, Accurately and Across the whole company. Which allows the marketing manager too: |
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Understanding industry economic structure |
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Identifying segments within your market |
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Identifying target market |
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Identifying best customers |
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Doing marketing research to develop profiles (demographic, psychographic, and behavioral) of your core customers |
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Understanding your competitors and their products |
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Developing new products |
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Establishing environmental scanning mechanisms to detect opportunities and threats |
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Understanding your company's strengths and weaknesses |
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Reviewing customers' experience of your brand |
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Developing marketing strategies for each of your products using the marketing mix variables of price, product, distribution, and promotion |
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Coordinating the sales function with other parts of the promotional mix (such as advertising, sales promotion, public relations, and publicity) |
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Creating a sustainable competitive advantage |
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Understanding where you want your brands to be in the future, and providing an empirical basis for writing marketing plans on a regular basis to help you get there |
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Providing input into feedback systems to help you monitor and adjust |
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Plus these additional facts -
entertainment cost per call,
ratio of orders to calls,
revenue as a percentage of sales quota,
number of new customers per period,
number of lost customers per period,
cost of customer acquisition as a percentage of expected lifetime value of customer,
percentage of goods returned, number of customer complaints, and
number of overdue accounts.
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